our team
We believe in team work.
Our team is our greatest strength. It consists of graduates of the best international universities, with a broad mix of backgrounds. All of us have entrepreneur flair and experience in
  • Mergers and acquisitions;
  • Fund raising for Asian corporates in international markets;
  • Structuring joint ventures between local and foreign parties;
  • Building business models and advising international corporates on their best strategies in Asia;
  • Conducting financial market analysis, negotiations, due diligence and legal documentation.

Meet some of our team members :

SCB partnership with ICBC


Background :  In 2004, the Thai Ministry of Industry mandated Strategy613 to help Thai fashion designers enter the Chinese market. 

Results :  Strategy613 designed a specific market-entry strategy for each industry segment, supported by a 300 page research document on Chinese market trends. We also arranged business-matching forums with buyers from various cities throughout China. The project concluded with a fashion show arranged in the Great Hall of the People - first time ever such an event took place in a China’s seat of power. The fashion show featured 100 models, over a dozen brands, and was attended by 600 VIPs and press.

Thai Retail Entry into China


Thai Retail Entry into China

Joe Horn - Phathanothai

Founder and CEO

Holds a Bachelor’s degree in Mathematics from Oxford University and a Master’s degree in Pure Mathematics from Cambridge University. After graduation, Joe joined Deutsche Morgan Grenfell in Singapore and later Merrill Lynch in Hong Kong. Since founding Strategy613, Joe has established himself as one of the foremost business and finance advisors on China. In addition to English, Joe is also fluent in Chinese, French and Thai. In 2018, he was awarded an MBE from the Order of the British Empire.

Krit Damrongrat

Vice President

Graduated from Chulalongkorn University with a Bachelor's degree in Civil Engineering and was awarded the Thai Government Scholarship to pursue a Master’s degree in Structural Mechanics at the Asian Institute of Technology. He also holds an MBA from Tsinghua University where he was selected to attend the exchange program at Stanford Graduate School of Business. Krit started his career as an engineer at Metric Engineers & Architects Consultancy and later at Siam Cement Group where he helped set up its Shanghai trading branch office. 

Federico Abbasciano

Vice President

Graduated from Ca’ Foscari University of Venice with Bachelor's and Master's degrees in Contemporary Chinese Studies and holds a Master's degree in Modern Chinese Studies from the University of Oxford, where he studied Chinese history and politics. Prior to joining Strategy613, Federico traveled extensively throughout China and worked as an English teacher and independent researcher. Federico is fluent in English, Chinese and Italian and speaks upper-intermediate French.

Sudaluk (Ann) SIRIWICHAI

Chief Operation,Finance & Human Resource

Holds a bachelor’s degree with first class honours in Fine and Applied Arts from Thammasat University in Bangkok. Before joining Strategy613, Ann was part of a management team at a trading firm and also worked at the Raffles Design Institute in Bangkok. During her time at Strategy613, Ann has worked on many  projects with Thai and Chinese conglomerates and Government agencies.

Zhi Yubing

Senior Associate

Holds a Bachelor’s Degree in Electronic Information Engineering from China University of Geosciences along with a Master’s Degree in Finance from the University of Sydney. Before joining Strategy613, she worked as a Data Analyst of Taiwan Market at Thomson Reuters in Beijing. Yubing passed Chartered Financial Analyst (CFA) Level 1 in 2010 and obtained her qualification as Equity Exchange Broker in 2014. She is also a Project Manager of ChangAi Children’s Project, a Thai-funded, China-based non-profit organization. Yubing speaks fluent English and intermediate Italian.

Tida Yingcharoen

Senior Associate

Graduated from Chulalongkorn University with a Bachelor’s degree in Political Science (International Relations) and was awarded scholarships from the British government and Oxford Thai Foundation to pursue a Master’s degree in Public Policy at Oxford University. Prior to Strategy613, she worked at Bain & Company and a Washington, D.C.-based non-profit organisation to advance democracy worldwide. Tida is also a policy adviser to Thailand’s Ministry of Education to advocate for education equity for all.

Zesu Wei


Graduated from University of San Francisco as the Valedictorian with the Master’s degree in Financial Analysis, and received the Bachelor’s degree in Geology from Peking University. Before Joining Strategy613 in 2015, Zesu Wei worked as an intern in PwC San Francisco office PE/VC valuation group and as an Associate in Dragon Financial Group in North California.  

Poonyavee Boonjai


Holds a Bachelor's degree in BBA International Program with first class honours from Thammasat University. Upon graduation, she joined KPMG Thailand where she worked as an audit assistant serving clients from various industries ranging from eletronics to consumer products. Afterwards, she worked as an equity research assistant serving three senior analysts who specialize in telecom, property and energy sector for 4 years at Phatra Securities. Poonyavee is fluent in Thai, English and speaks intermediate Chinese.

Wathiraporn Lee


Hold a Bachelor’s degree in Banking and Finance with first class honors from Chulalongkorn University where she was an exchange student at National Taiwan University. She previously did a summer project at Deloitte Consulting assisting Technology, Media and Telecommunication industry. Wathiraporn is fluent in Thai, English and Chinese.

Shinnawat Kunaporn


Graduated from Chulalongkorn University with a Bachelor’s degree in Civil Engineering. Before joining Strategy613, he obtained Investment Consultant license in 2015 and worked as an Investment Consultant (Broker) at Finansia Syrus Public Company Limited. Shinnawat passed Chartered Financial Analyst (CFA) Level 1 and Certified Investment and Securities Analyst (CISA) Level 1 in 2017.

Zhao Hui

Operation,Finance & Human Resource (Beijing)

Holds a Bachelor's degree in Ideological and Political Education from Peking University. She has been in charge of Strategy613 Beijing office's accounting, HR, logistics, and secretarial work since 2008. Zhao Hui obtained her Qualification as Equity Exchange Broker in 2014.

Sitanant Srichanthuk

Operation,Finance & Human Resource Manager (Bangkok)